Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having working in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor – University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO of IndexTools, a top tier enterprise analytics vendor, until it was acquired by Yahoo! Inc. in May 2008. Today he is the Director of Data Insights at Yahoo! You can follow his insights on web analytics and online marketing on his blog or in his upcoming Yahoo Web Analytics book.

Part 1, “Advanced Web Analytics Installation,” consists of Chapters 1 through 5. The focus is on data collection. 

Part 2, “Utilizing an Enterprise Web Analytics Platform,” encompasses Chapters 6 through 10, where we focus on reports. 

Part 3, “Actionable Insights,” encompasses Chapters 11 through 13 and focuses on how to take action on your data to optimize your web property. 

The book cost about USD40  and you can get it in some of the following stores.


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